"Product management at Adyen - Engineered for ambition"
? An analytical business mindset paired with creativity ? CRM & SaaS ? Platforms & Marketplaces ? Onboarding & KYC ? Customer loyalty ? Internal and external communications ? Digital Marketing, social media and storytelling ? Brand management and marketing strategy ? Global personality with an interest towards local cultures ? Online video ? Mobile applications ? Languages ? A desire to make an impact and influence the future ? Global sustainable leadership
WHAT HAVE I BEEN DOING IN MY LIFE?
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Product Manager, KYC & Onboarding, Adyen
Currently working on onboarding experience with a team consisting of back-end and front-end developers, product designers and UX writers with a mission to make sure users of platforms and marketplaces can onboard fast & easy.
What we have built so far:
- Launched our ready-to-use onboarding flows for platform users in over 35 countries/regions - Added support for more than 20 languages - Enabled instant verification for bank accounts and real-time feedback on ID document uploads - Localized our onboarding flows for different business structures & types of users - Added customization options such as branding functionalities
Adyen - Engineered for ambition: End-to-end payments, data, and financial management in a single solution. Adyen is a financial technology platform that helps customers realize their ambitions faster. Learn more about Adyen for Platforms @ https://www.adyen.com/platform-payments.
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Development Manager, Lidl Plus, Lidl Suomi Ky
Developing Lidl Plus and bringing surprising and useful features to the app with the team. Testing new improvements and global innovation concepts with the international Lidl Plus development team 🧪
Highlights of new features we launched for over 1 000 000 registered users of the Finnish app in 2021:
🧾🌱 Don't print my receipt - giving users the ability to choose only a digital receipt when they are shopping at Lidl 🎠Lidl Plus Christmas Calendar with a surprising benefit every day 🕠Real-time activity and most busy hours in the stores ⳠHappy Hour benefits such as bake-off items on sale for the last opening hours 🎫 Stamp Card campaigns and a possibility for Lidl Plus customers to participate in exciting lotteries 💶 Partner benefits for registered Lidl Plus customers
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Team Leader, Digital (CRM, Lidl Plus), Lidl Suomi Ky
My main responsibility is the success of Lidl Plus in Finland. Together with the CRM team we surprise our customers on a daily basis with great features, relevant communication and helpful additional services in the app. We develop the program further with an international innovative group of colleagues from Lidl Digital. The goal is to increase loyalty between our customers and us so that Lidl would become the first choice to shop. The tasks and my role include also the support of our social media team with the systems and software they use for SoMe as well as the coordination of the SoMe strategy.
Key results and experiences:
🇫🇮 Launched Lidl Plus in Finland (25.6.2020) 📲 Over 500 000 Finnish people registered as Lidl Plus customers during the first live month 🆠4th most downloaded app in the Finnish App Store in 2020 after Covid-19 tracker, Teams and TikTok ✅ Launched multiple new features such as a bonus program called Bonuskuponki and a Roulette game 💪 Built a new team and a department as well as participated in a 6-month leadership program 🚀 High level of hands on knowledge from Salesforce & Marketing Cloud, Social Studio, Marketing Hub, Jira as well as other CRM & project management tools 💡 Created and implemented workflows and processes related to content creation of the loyalty program, marketing activities, sales processes and customer support together with various departments
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Digital Consultant, Lidl Suomi Ky
The digital team of Lidl Finland is responsible for building bridges between the online and offline world. Our team helps other people in the organization to understand technology and together with experts from various teams we are transforming the way Lidl operates in Finland.
The first digital projects at Lidl Finland include our own pilot online shop sportyfeel.fi, Smartpost and Smartmile parcel points as well as supporting and setting up a cross-disciplinary social media & social listening team. We collaborate and communicate with Lidl Digital International to bring more digital services and innovations to the Finnish market in the future.
More information about Lidl Digital International here.
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International Trainee - Communications & CSR, Lidl Suomi Ky
The International Trainee program at LIDL consists of a number of different working periods in Finland and Germany. The International Trainee specializes in the chosen area of interest and my area during the program was communications and sustainability. The program included:
â–º Working at LIDL Finland HQ in the department of communications and sustainability â–º A regional manager phase and training in Finland â–º Language training in Germany â–º Working at GreenCycle in Germany â–º Specialising in projects in Finland and working together with different departments
At Dream Broker we revolutionized communication, collaboration and learning with online videos. As an Account Executive I managed around 60 customers and helped them to succeed with online video.
A day at Dream Broker consisted of inspiring our clients to create, edit and share videos as well as expanding the usage of our software with them. This included collaboration in technical integrations and training the users of Dream Broker Studio.
Together with my clients we for example changed the way new employees were trained, brought management closer to people in the organization through internal mobile video channels and visualized new service concepts with on-demand video channels.
Master Exchange Program - Erasmus Plus, Technical University of Munich
I completed a semester at the Technical University of Munich and took the following courses.
- Organisational psychology
- German
- Sustainability marketing and sustainable consumption
- Corporate sustainability
- Introduction to innovation and technology management
- EU business law
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Exchange year, United States, New Ulm High School, Minnesota
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High School diploma, , Pohjois-Tapiola High School
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Undergraduate studies in BA , The Chinese Uni. of Hong Kong
Mutual agreement exchange program from Oulu University to The Chinese University of Hong Kong. My courses during the exchange included Japanese Business, Marketing in China, Business policy and strategy and 2 beginners courses of Putonghua (Mandarin Chinese).
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B.Sc & M.Sc.in Business Administration, University of Oulu
Exchange program to Hong Kong in 2013 Exchange program to Munich in 2015
Bachelor's thesis: "Role of leadership in implementing a corporate culture"
Master's thesis: ""Utilizing online video to lead an organizational culture in the digitalized world of the information age"
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Trainee, Helsingin Sanomat
I was selected from our school to do a 2 weeks job training session for the biggest newspaper in Finland. I wrote an article and also took the photos in it. We also did 3 different gallup polls and helped the journalists in their daily work.
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Summer Trainee, Hiekkaharju Manor
I was a summer trainee in Hiekkaharju Manor for 2 months. My tasks included gardening, maintenance of the facilities and assisting events.
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Jarrumies/Brakeman, Linnanmäki
The brakeman of The Linnanmäki Roller Coaster. The speciality of this coaster that opened 1951 is an on-board brakeman who stands at the back of the car.
More information about this unique position found here: http://www.jarrumiehet.fi
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Assistant/Team member , Opteam
Designed and produced a guide for international workers. Took care of a video project.
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Interviewer/Lecturer, STS Student Travel Schools
Interviewed students who want to go as an exchange student. Took care of the orientation process and held lectures about STS (Student travel schools) as an organisation. I also interviewed families willing to take an exchange student to their home.
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Intern at Egmont Sourcing (Hong Kong) Ltd., Egmont
I spent the summer of 2013 in Hong Kong working with 3 tasks during my internship. These tasks included the following:
- Assisting the sales and quality team with their daily activities - Communications and marketing related activities (catalogues, presentations and new content for website) - Strategic projects including screening various markets and entertainment concepts
Before the internship I had the opportunity to use Egmont Sourcing Hong Kong as a reference case in the Chinese University of Hong Kong in my course ''Marketing in China''. In this course our group presented opportunities for the company to enlarge their sales in tier 3 and 4 cities in China.
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Chairman of the Board, Finanssi ry
The association of Oulu Business School students has over 1600 members. As the Chairman of the board I worked with 9 inspiring people who all had their own specific role in the board. The board is also responsible for the 7 committees Finanssi has.
The experience taught me about management, leadership, motivating employees, branding, event marketing, lobbying, budgeting, non-profits and about listening to people and creating the best results with them in a team.
Big projects of the year:
- Creating a long-term strategy for Finanssi with a vision, mission and values - Establishing Fixindex oy, the company in charge of all profit-seeking activities of Finanssi - Improved communication significantly to members of Finanssi
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Social Media Specialist, OP Group
During my employment at OP I had the opportunity to work in a team that develops a mobile wallet called Pivo (Pivo Wallet). My main tasks included producing and developing content and measuring the effect of it in different Social Media channels such as Facebook, Twitter, Instagram and YouTube. The tasks at Pivo also included communication of the brand, event marketing and developing new concepts for the application.
Proudest Accomplishment
Launching ready-to-use onboarding flows for platform users in 35+ countries & 20+ languages @ Adyen
Experience Highlights
Launching Lidl Plus, a 100% digital loyalty program in the Finnish market
Lidl
Changing the way companies communicate, collaborate and learn with the help of online video
Dream Broker
Working as a brakeman or jarrumies of the wooden roller coaster
Linnanmäki amusement park
Working in my favourite metropolis as a summer intern at Egmont Sourcing (HK) Ltd.
Egmont
Telling the story of Pivo wallet in a noisy social world and working as a social media specialist
OP-Pohjola Group
Education Highlights
Postgraduate studies in Business Administration, Marketing, Sustainable Management
Undergraduate studies in Business Administration, Marketing, Management, Languages (Putonghua)
The Chinese University of Hong Kong
Bachelor of Science & Master of Science (Business Administration), Organizational Leadership
University of Oulu
Causes
Vice Chairman of the Conscript Committee
Finnish Defence Forces - Guard Jaeger Regiment
Project manager and member of the board
Finanssi ry
Chairman of the board
Finanssi ry
Interests
Internal and External Communications
Today, Communication and collaboration is the job of every employee
Online Video
Video is a powerful tool in the digitalized world of the information age
Sustainable Business
I have a Desire to make an impact on the future
Innovations & Technology
leading the way with innovative thinking inspires me - to me New is exciting and motivating
Culture
Seeing people from across the globe has been a big part of my life
Presentation skills
I am a passionate listener and developing my own skills as a speaker
Light design
I have always been interested IN how light works in different situations
Badminton
The sport That i Love the most
Experiences in Numbers
60
clients in my customer portfolio at Dream Broker
500 K
Over 0,5 M. Lidl Plus Registrations in 30 days
24
months of learning as an international trainee
9
Inspiring board members  I managed
4,71
GPA (out of 5) in English
3
continents where I have worked and studied in
Skills
Salesforce
14
Mobile applications
15
Customer loyalty
14
internal communcations
13
German
13
Swedish
7
Sustainability marketing
10
Online video
12
Presentations
14
Asian Business
4
Culture
11
Entrepreneurship
7
Customer Service
8
Microsoft Office
12
Business English
17
Non-profit Volunteer
7
Creativity
13
Marketing Communications
15
Marketing
16
Team Leadership
17
Event Planning
6
Social Media
13
Event Management
8
Questions & Answers
What inspires you?
Being surrounded by people who enjoy what they do is the most powerful way to get inspired. I also get pumped when someone has a great story to tell!
What kind of hobbies do you have?
I've been involved in a lot of different sports like floorball, soccer, swimming and track&field. The sport I enjoy the most is badminton and I used to play it at a competitive level too. Jogging and going to the gym is a good way to relieve stress or get a nice feeling after a long day. I enjoy taking photos, traveling, playing with visual content and graphics as well as eating food from various cultures.
Tell something weird about yourself
I am super thrilled and excited about amusement parks and I still do check all the new roller coasters being built around the world on a weekly basis from www.rcdb.com.
Why so much traveling and culture?
When I was younger I had the possibility to travel the world with my parents and they always reinforced the meaning of learning new things from new places. This has been my way of gaining new skills and knowledge as well as connecting with people. Understanding people from many countries makes it also easier to understand people in my home country.
